Text-Message Nudges Encouraging women to BRCA1/2 screening test

Researchers:
Rotem Greenberg, Efrat Aharonov-Majar, Shay Ben-Shachar, Adi Berliner-Senderey

Background

Among Ashkenazi Jewish 1: 40 women is a carrier of BRCA1/2 mutation. Women who carry these mutations have an up to 80% lifetime risk of developing cancer. The risk can be reduced by a dedicated medical follow-up.

Challenge

In Israel, we perform a BRCA1/2 carrier-screening test for Ashkenazi Jewish women, free of charge. The challenge is to improve the compliance to BRCA1/2 tests among eligible Clalit patients.

Solution

Text reminders designed to encourage women to do the screening test.

We designed personalized text messages based on behavioral insights

Text-Message Nudges Encouraging women to BRCA1/2 screening test

Background

Among Ashkenazi Jewish 1: 40 women is a carrier of BRCA1/2 mutation. Women who carry these mutations have an up to 80% lifetime risk of developing cancer. The risk can be reduced by a dedicated medical follow-up.

Challenge

Solution

Text reminders designed to encourage women to do the screening test. We designed personalized text messages based on behavioral insights

Text reminders designed to encourage women to do the screening test.

We designed personalized text messages based on behavioral insights